Panelists: Payor / Provider Panel
Jack Moore
Chief Marketing Officer
Cancer Treatment Centers of America
Jack Moore is one of the leading innovators in healthcare consumer marketing today. He brings 20 years of direct marketing experience to the development of some of the most compelling national healthcare communication programs while at the Cancer Treatment Centers of America.
Before coming to CTCA, Moore worked at Marriott Corporation and as a senior leader in marketing at the Four Seasons Hotel. His focus on, and understanding of, consumer behavior and the delivery of a high quality customer experience has impacted his move to market the Cancer Treatment Centers of America (CTCA) and epitomizes today's "Consumer Driven" healthcare model. Moore strives to put patients at the forefront of healthcare.
Vowing to fulfill CTCA's Brand Promise of "keeping cancer patient's at the center of our hearts, minds, and actions every day," Moore oversees CTCA's national direct response marketing effort from his office in Chicago.
"Everyone has a story of someone they love, someone they know, someone they respect, who is touched by this terrible disease. Our commitment to cancer patients and those who love them is to help them through the most important and difficult decisions they will ever make," says Moore.
CTCA's direct to consumer marketing approach includes award-winning advertising and web initiatives backed up with 24-hour-telephone support teams.
Moore's dynamic emotional and insightful speaking style has been enjoyed by audiences nationally as he brings his, and CTCA's, message to audiences everywhere.
Jack Moore is a graduate of the University of Pittsburgh pre-law program and has a Masters Degree in Industrial Relations from Carnegie Mellon University.
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2006 Conference
programs at Wharton
